Tuesday, August 26, 2008

West Hampstead Business Directory

The West Hampstead Business Directory has been compiled by West Hampstead Estate Agents, Paramount Properties and lists web sites relevant to living and working in West Hampstead

Adding your site to West Hampstead Net

Adding your site to this West Hampstead directory is completely free as long as it is relevant to North West London including Belsize Park, Brondesbury, Childs Hill, Cricklewood, Fortune Green, Highgate, Hampstead, Hampstead Village, Hocroft Estate, Little Venice, Kensal Rise, Kilburn, Maida Vale, Mapesbury Estate, Queens Park, St. John's Wood, South Hampstead, Swiss Cottage, West Hampstead and Willesden Green.

Search West Hampstead

Search for a business or organisation in West Hampstead - find contact details, websites, email addresses and more.

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Wednesday, August 20, 2008

Property Swapping: UK & Overseas Property Swaps

Property Swap Shop are offering a long overdue alternative to conventional buying and selling of property.

Home swapping is the fresh and exciting way of finding your new home. its the foolproof way of beating the property slump. In fact property swapping has the potential of becoming the future of property sales. Any organization or individual can take take advantage of property swapping.

Property swapping has the massive advantage of allowing you to take control.

The potential is unlimited, overseas property owners can come home by swapping with empty buy to let properties, who in turn gain a rentable property abroad. Property swap shop are bringing together all possibilities on to one site.

Register now for your free 2 months trial period for council tenants. homeowners in the uk and overseas free registration to all estate agents, builders, solicitors, property agents ,overseas rental companys in the uk ,and holiday lets overseas ,and free to all housing association and council house landlords in the uk and social landlords overseas.

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Sunday, August 17, 2008

Successful estate agents reduce business costs

The Internet is the biggest virtual medium in history and offers an endless scope for the streamlining of property marketing and estate agency procedures through the intelligent and cost- effective use of technology.

  • What are the new business opportunities?
  • How can you use technology to your greatest strategic advantage?
  • How can you both meet new customers and serve existing customers better?

Understanding how Internet business opportunities are going to change your business model and everything you do every day is a critical part of making your estate agency successful in the future.


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Search engine marketing for estate agents

Estate agents now more than ever need to be making sure they get maximum return on their advertising and marketing budgets.

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment).

There are no quick fixes or magic solutions to getting property buyers to your site.

To get the highest possible search engine rankings on property searches within your location, a little thought goes a long way. .

  • Make sure that your site is search engine friendly, using the correct keywords, meta-tags and layout. Keyword all pages individually to cover search engine results relevant to your location and industry
  • Make sure you have good quality content to justify a high ranking. Source and insert copy relevant to the sections and locations that you cover, Relocation, Residential Sales, Lettings, Property Management.
  • Wait for the search engine results and amend keywords to optimise positioning on the more competitive searches for more search engine traffic

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Search Engine Positioning - UK Property Portals - Estate Agency Websites

Estate agents need to consider getting as many pages related to property and their location positioned on the search engines as possible and should make sure each of these pages is targeted to appear on the front page of Google. That is exactly where the property portals customers begin their search.

Search engines exist to serve their customers the information they require. If your Estate Agency ans properties are not listed, they can not help you. If you are using one of the commercial house search facilities such as Find a Property, Prime Location, Right Move etc. ensure that your property details are optimised for Google. The bottom line is that if your properties, services or financial products are not available on the front page of Google you may lose the sale or instruction, either to a competitor or because the buying impulse is lost.

We have independently reviewed all the current crop of service providers and we can give impartial advice on which (if any) would be best for your operation

Pros and Cons

The idea is simple. One site collects all the UK's properties for sale and for let and arranges them in a database. Users can search for the property of their dreams in seconds without having to trawl a mass of individual sites. Then they can click through to the Agent who has instructions on that property and make the necessary arrangements.

The Reality

There are almost as many databases as individual Estate Agents. The public can't stand this.
All are slow and based on decrepit technologies. Many sites are simply lists, with little or no searching possible. Many sites don't display pictures of the properties, making comparison impossible. There is no vetting of Agents within the sites. You could find yourself next to some very shady operations. Almost all the facilities are vastly overpriced.

The Benefits

Some sites will drive some (but not much) traffic to your site.

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Want to become an estate agent?

Its not all glamour.

Estate agents staff deal with thousands of Tenants and Purchasers and hundreds of Landlords or Vendors each year. Our clients found that much of their staff time was being spent in routine administrative work.

Prospective Tenants or Purchasers would phone to ask a lot of questions about Properties for rent or sale, and to make appointments.

A significant percentage of Appointments were no-shows, or they weren't interested when they saw the property. When a prospective Tenant/Purchaser wanted to apply for a Property, they would come into the office to fill in forms, occupying counter staff for 30-90 minutes, and having to take time off work themselves.

Landlords would phone asking for copies of letters, Account details etc. Tenants would phone asking for copies of Corgi certificates, report Repairs and generally ask basic questions.

On the Sales side, things could be even worse. By transfering a lot of this part of the property transaction to the web, forward thinking agents can free up valuable time. By making this process as maintenance free as possible further expense is also saved.
Ultimately, more listings, more commissions.

Email marketing for UK estate agents

E-mail is truly one of the Internet's most powerful tools. Never before has it been possible to reach such a large number of people at such a small cost. While surfing the Net is a national pastime, studies indicate that the average Internet property buyer only returns to a few select web sites.

So how do you get them to return to yours? By providing valuable content, preferably content that makes the user want to revisit your site for updated information.

However, with the millions of web sites offered on the web, most people need a gentle reminder.

Email marketing is an effective element in your estate agency marketing campaign. One of the best ways to keep in touch with prospects is to provide them with regular and consistent communication through property email or estate agents newsletters that areinformative, colourful and appealing.

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Saturday, August 2, 2008

Marketing For Estate Agents, Letting Agents, Surveyors & Solicitors

Today's estate agents, letting agents, surveyors and property solicitors need to learn the best techniques for capturing property sales leads, following up with prospects and converting them into customers. The problem with traditional estate agency advertising is you never know how successful it is.

Traditional real estate marketing, such as direct mail, magazine ads, classifieds, television and radio spots can all be useful. But what of internet marketing, keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and interactive features?

Let's face it, your estate agency advertising either generates leads and helps you close property deals and transactions or it doesn't. And if it doesn't generate income, it doesn't do you any good. Although so many estate agents are already are on the Internet, a vast majority of advertising web sites don't bring any results.

The Search and Submit real estate marketing method, however, deals only in results. You can accurately measure your cost per lead, cost per appointment, and cost per closed transaction. You know exactly which advertising works and which advertising doesn't.

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Friday, August 1, 2008

Property Marketing - Targeted Advertising for your Estate Agency

The bottom line is that if your properties, services or financial products are not available on the front page of search engines you may lose the sale or instruction, either to a competitor or because the buying impulse is lost.

Search engines exist to serve their customers the information they require. If your Estate Agency is not listed, they can not help you.

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Real Estate Blog / RSS Feed Submission

There is no doubt that blogs and RSS feeds are becoming an extremely popular web technology. They are proving to be an absolute necessity in attracting and retaining visitors to your web site.
Without being published in the RSS search engines, you're missing out on hundreds of thousands of potential visitors!

So boost your potential with Blog / RSS Feed Submission

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Estate Agents Marketing

The websites your estate agency is represented on are now the place to make that important first impression, be it Google, Yahoo and MSN or RightMove, FindaProperty and PrimeLocation.

From these sites, potential vendors and landlords follow links to the estate agent’s own web site.

So as market conditions worsen it is important that your own site is up to speed, easy to find, easy to use and provides all the information required for the potential customer to utilise the services you are offering.

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Real Estate Links: Submit Real Estate URL

Links play a major role in determining your ranking position on the various search engines. Obtaining inbound real estate links or back links in quantity and quality can influence your search engine rank immensely.

One simple way to obtain back links is to submit your link to real estate specific directories.

Online real estate directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. Real estate URL submission is a website optimization strategy that no real estate website owner should ignore.

Submit your real estate related url to the property directories listed here

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