Property Sales Leads

Distressed Properties For Sale As Investments

2008-12-28T19:29:00.000-08:00

Professional property investors who can make rapid buying decisions and proceed quickly will appreciate the dynamic content of Paramount’s investment web-pages.

Packed with relevant background details, planning information and legal documentation on each of our wide-ranging investment opportunities, this database is a must for all those who can purchase immediately.

Paramount is a fast-moving property investment brokerage and our investment web-pages cover all areas of property investment and property development.

Do Follow Social Bookmarking; What Is The Point?

2008-09-02T07:23:00.000-07:00

The Explanation For Those Who Dont Even Have A Computer

Entering your favourite web pages on a social bookmarking site is the same as putting into your favourites folder on your web browser, except that you can access your bookmarks(favourites) from any computer. For instance, say you are organising the ski chalet for a trip, you save the potential chalets web pages to your chosen social bookmarking site, nip round to your sisters to discuss dates and salopettes. She finds the Ryanair flight she saved to her favourites on her computer but then struggles to find the alternative flight options she looked at. You boldly go to your A1Bookmarks site, and there is the full list of your potential chalets sitting on her computer.
The next stage on from this situation is 3 years later, when you have bookmarked your chalets, villas, car hire, ski rental, resort information etc every year, and have moved to Timbukto; your sister emails asking if your can remember the company's name that rented out the chalet to you, and what was the name of the little pizzeria down the road? You can retrieve all this information in an instant from your social bookmarking site, on your Timbukto computer.

The Social Bookmarking sites have made saving the web pages very easy by providing members with a button on their browser which automatically save the web page you are currently reading, when clicked. Or you may see the various logo buttons at the bottom of web pages and at the end of articles and on any site nowadays...digg this or stumbleupon...

This is all well and good for us home users who book flights and concerts, or have to help research Ancient Egypt 3 times for that year 5 project. Or even for the engineer searching for the best overnight suppliers of air cylinders twice a year.

But for business owners of websites the effects are more far reaching;When you put your search for 'cheap flights to Barcelona' into google the most popular cheap flights site will be at the top of the list.(apart from those coloured couple of sites which someone has paid to be there)If you can make your website popular, you too can be top-so that if someone in Birmingham is looking for a new chimney, and types in Chimney Birmingham, your company (Chimneys r Us, Birmingham) web page will come above your competitors, and I will phone you for a quote fist.

Are you still with me?

Every time your website is saved to a social bookmarking site, google will give it another tick, and see it as more popular, and it will move up the rankings. Within the social bookmarking community, the sites can also be used as a search engine, and seen as a second tier of recommendation; someone else has found the site and rated it enough to bookmark it.

We all like a recommendation, and many bookmarking sits list the top 10 bookmarks in a particular category (Finance, Property, Music, Chimney in Birmingham...) So, for businesses with a worthy website, a couple of days spent signing up to the useful sites (more on useful later)and bookmarking your own site, could send your company to the heady heights or at least page 1.I have done a fair bit of social bookmarking now and have listed the best and useful sites on the basis of ease, speed and simplicity.

The term useful applies to the 'do follow' with 'public folders' Theres no point putting your company website in a private folder where no-one will see it and worse, no-one will count it. The 'do follow' aspect of websites enables the website listed to be a link; if you click it, it will take you to your page, and be counted towards your popularity.Web site addresses (URLs) in the comments field of blogs and sites which are 'no follow'are ignored by google, so pagerank and indexing are not improved for your site, from these links.

The expectation of making 'no follow' sites was that this would disuade spammers from commenting on blogs, and prevent hard core porn popping up on your screen when you have clicked on Dave from Chesters comment on the overnight delivery of air cylinders.For our purposes, we need a click on our name to link to our website; the web site becomes more visible, moves up the pages and is easier to find for the potential customer. All you then have to do is provide a good service to get your repeat business.Don't forget to tell your new client to bookmark your site. He may need to recommend you to his sister when the chimney of her chalet needs fixing, while he is staying with the Tuaregs in Mali.

West Hampstead Business Directory

2008-08-26T18:08:00.000-07:00

The West Hampstead Business Directory has been compiled by West Hampstead Estate Agents, Paramount Properties and lists web sites relevant to living and working in West Hampstead

Adding your site to West Hampstead Net

Adding your site to this West Hampstead directory is completely free as long as it is relevant to North West London including Belsize Park, Brondesbury, Childs Hill, Cricklewood, Fortune Green, Highgate, Hampstead, Hampstead Village, Hocroft Estate, Little Venice, Kensal Rise, Kilburn, Maida Vale, Mapesbury Estate, Queens Park, St. John's Wood, South Hampstead, Swiss Cottage, West Hampstead and Willesden Green.

Search West Hampstead

Search for a business or organisation in West Hampstead - find contact details, websites, email addresses and more.

Property Swapping: UK & Overseas Property Swaps

2008-08-20T03:19:00.000-07:00

Property Swap Shop are offering a long overdue alternative to conventional buying and selling of property.

Home swapping is the fresh and exciting way of finding your new home. its the foolproof way of beating the property slump. In fact property swapping has the potential of becoming the future of property sales. Any organization or individual can take take advantage of property swapping.

Property swapping has the massive advantage of allowing you to take control.

The potential is unlimited, overseas property owners can come home by swapping with empty buy to let properties, who in turn gain a rentable property abroad. Property swap shop are bringing together all possibilities on to one site.

Register now for your free 2 months trial period for council tenants. homeowners in the uk and overseas free registration to all estate agents, builders, solicitors, property agents ,overseas rental companys in the uk ,and holiday lets overseas ,and free to all housing association and council house landlords in the uk and social landlords overseas.

Successful estate agents reduce business costs

2008-08-17T06:58:00.000-07:00

The Internet is the biggest virtual medium in history and offers an endless scope for the streamlining of property marketing and estate agency procedures through the intelligent and cost- effective use of technology.

What are the new business opportunities?
How can you use technology to your greatest strategic advantage?
How can you both meet new customers and serve existing customers better?

Understanding how Internet business opportunities are going to change your business model and everything you do every day is a critical part of making your estate agency successful in the future.

Search engine marketing for estate agents

2008-08-17T06:40:00.000-07:00

Estate agents now more than ever need to be making sure they get maximum return on their advertising and marketing budgets.

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment).

There are no quick fixes or magic solutions to getting property buyers to your site.

To get the highest possible search engine rankings on property searches within your location, a little thought goes a long way. .

Make sure that your site is search engine friendly, using the correct keywords, meta-tags and layout. Keyword all pages individually to cover search engine results relevant to your location and industry
Make sure you have good quality content to justify a high ranking. Source and insert copy relevant to the sections and locations that you cover, Relocation, Residential Sales, Lettings, Property Management.
Wait for the search engine results and amend keywords to optimise positioning on the more competitive searches for more search engine traffic

Search Engine Positioning - UK Property Portals - Estate Agency Websites

2008-08-17T06:21:00.000-07:00

Estate agents need to consider getting as many pages related to property and their location positioned on the search engines as possible and should make sure each of these pages is targeted to appear on the front page of Google. That is exactly where the property portals customers begin their search.

Search engines exist to serve their customers the information they require. If your Estate Agency ans properties are not listed, they can not help you. If you are using one of the commercial house search facilities such as Find a Property, Prime Location, Right Move etc. ensure that your property details are optimised for Google. The bottom line is that if your properties, services or financial products are not available on the front page of Google you may lose the sale or instruction, either to a competitor or because the buying impulse is lost.

We have independently reviewed all the current crop of service providers and we can give impartial advice on which (if any) would be best for your operation

Pros and Cons

The idea is simple. One site collects all the UK's properties for sale and for let and arranges them in a database. Users can search for the property of their dreams in seconds without having to trawl a mass of individual sites. Then they can click through to the Agent who has instructions on that property and make the necessary arrangements.

The Reality

There are almost as many databases as individual Estate Agents. The public can't stand this.
All are slow and based on decrepit technologies. Many sites are simply lists, with little or no searching possible. Many sites don't display pictures of the properties, making comparison impossible. There is no vetting of Agents within the sites. You could find yourself next to some very shady operations. Almost all the facilities are vastly overpriced.

The Benefits

Some sites will drive some (but not much) traffic to your site.

Want to become an estate agent?

2008-08-17T06:10:00.000-07:00

Its not all glamour.

Estate agents staff deal with thousands of Tenants and Purchasers and hundreds of Landlords or Vendors each year. Our clients found that much of their staff time was being spent in routine administrative work.

Prospective Tenants or Purchasers would phone to ask a lot of questions about Properties for rent or sale, and to make appointments.

A significant percentage of Appointments were no-shows, or they weren't interested when they saw the property. When a prospective Tenant/Purchaser wanted to apply for a Property, they would come into the office to fill in forms, occupying counter staff for 30-90 minutes, and having to take time off work themselves.

Landlords would phone asking for copies of letters, Account details etc. Tenants would phone asking for copies of Corgi certificates, report Repairs and generally ask basic questions.

On the Sales side, things could be even worse. By transfering a lot of this part of the property transaction to the web, forward thinking agents can free up valuable time. By making this process as maintenance free as possible further expense is also saved.
Ultimately, more listings, more commissions.

Email marketing for UK estate agents

2008-08-17T06:03:00.000-07:00

E-mail is truly one of the Internet's most powerful tools. Never before has it been possible to reach such a large number of people at such a small cost. While surfing the Net is a national pastime, studies indicate that the average Internet property buyer only returns to a few select web sites.

So how do you get them to return to yours? By providing valuable content, preferably content that makes the user want to revisit your site for updated information.

However, with the millions of web sites offered on the web, most people need a gentle reminder.

Email marketing is an effective element in your estate agency marketing campaign. One of the best ways to keep in touch with prospects is to provide them with regular and consistent communication through property email or estate agents newsletters that areinformative, colourful and appealing.

Marketing For Estate Agents, Letting Agents, Surveyors & Solicitors

2008-08-02T13:21:00.000-07:00

Today's estate agents, letting agents, surveyors and property solicitors need to learn the best techniques for capturing property sales leads, following up with prospects and converting them into customers. The problem with traditional estate agency advertising is you never know how successful it is.

Traditional real estate marketing, such as direct mail, magazine ads, classifieds, television and radio spots can all be useful. But what of internet marketing, keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and interactive features?

Let's face it, your estate agency advertising either generates leads and helps you close property deals and transactions or it doesn't. And if it doesn't generate income, it doesn't do you any good. Although so many estate agents are already are on the Internet, a vast majority of advertising web sites don't bring any results.

The Search and Submit real estate marketing method, however, deals only in results. You can accurately measure your cost per lead, cost per appointment, and cost per closed transaction. You know exactly which advertising works and which advertising doesn't.

Property Marketing - Targeted Advertising for your Estate Agency

2008-08-01T15:40:00.000-07:00

The bottom line is that if your properties, services or financial products are not available on the front page of search engines you may lose the sale or instruction, either to a competitor or because the buying impulse is lost.

Search engines exist to serve their customers the information they require. If your Estate Agency is not listed, they can not help you.

Real Estate Blog / RSS Feed Submission

2008-08-01T13:50:00.000-07:00

There is no doubt that blogs and RSS feeds are becoming an extremely popular web technology. They are proving to be an absolute necessity in attracting and retaining visitors to your web site.
Without being published in the RSS search engines, you're missing out on hundreds of thousands of potential visitors!

So boost your potential with Blog / RSS Feed Submission

Estate Agents Marketing

2008-08-01T13:46:00.000-07:00

The websites your estate agency is represented on are now the place to make that important first impression, be it Google, Yahoo and MSN or RightMove, FindaProperty and PrimeLocation.

From these sites, potential vendors and landlords follow links to the estate agent’s own web site.

So as market conditions worsen it is important that your own site is up to speed, easy to find, easy to use and provides all the information required for the potential customer to utilise the services you are offering.

Real Estate Links: Submit Real Estate URL

2008-08-01T13:31:00.000-07:00

Links play a major role in determining your ranking position on the various search engines. Obtaining inbound real estate links or back links in quantity and quality can influence your search engine rank immensely.

One simple way to obtain back links is to submit your link to real estate specific directories.

Online real estate directories exist for the sole purpose of providing links to web users to various sites categorized under relevant topics. Real estate URL submission is a website optimization strategy that no real estate website owner should ignore.

Submit your real estate related url to the property directories listed here

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2008-08-01T12:59:00.001-07:00

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Marketing For Estate & Letting Agents

2008-06-17T07:40:00.000-07:00

Anyone considering new technology must consider the impact of training on their staff.

Will they be receiving internet marketing training ?
Will they even understand what they are doing?

Failure to train is responsible for more wasted time and needless support costs than any other factor.

If your staff can't answer these questions they are going to appear ignorant in front of your newly technologically enfranchised buyers and sellers.

Estate Agents Embrace Internet Marketing

2008-06-17T07:17:00.000-07:00

The most difficult question of all; how can an estate agent actually make more money from using Internet marketing and the opportunities it presents?

By harmonising and utilising the full suite of technologies at their disposal the savvy estate agent is finding that cost savings, brand awareness, perception of service and speed are winning new instructions day by day.

Internet Marketing is a huge bundle of potential goldmines and minefields. Knowing your way through this and which technologies will give you real benefit is the key.

By passing on savings and adding value, the estate agents business transaction can be made more profitable more often from more client work.

Internet Marketing may not make you millions overnight but that doesn't mean the Internet can't make your fortune.

It needs to be used correctly without the guesswork of the boom years.

Online marketing planning for real estate agents

2008-05-17T07:26:00.000-07:00

Creating a website is certainly useful as part of the property marketing mix and can be very cost effective but does not even scratch the surface of what the internet offers the entrepreneurial and forward thinking real estate agent looking to add value to every stage of the process, using the internet to increase desktop productivity, enhance business skills and win new clients.

It’s about driving cost-savings through a small business, making things cheaper, trying to meet prospects through the web direct and saving money by getting things done once. Running a 21st century business should be cost effective, shouldn't it? After all with email, SMS, digital cameras, laptops, hand held computers and the large number of suppliers out there you'd think it would be easy.

This staggering average wastage of 17.5 working days per year of estate agency managers and owners time resolving issues is proving that for the majority of estate agents the reality is anything but easy.

Time and time again UK estate agents are under estimating the true cost of the combination of their IT products, time wasted, opportunities lost and sheer heartache caused by trying to get everything to work together smoothly.

Of over 200 estate agents quizzed the average budget they thought they had set aside was £3482, yet the very same agents were paying an average of £23,000 in real terms for the Internet and IT. The majority, some 80%, had no idea what their total spend was per year.

Estate agency finance directors listed their top known extra burdens as:

Hours on hold to IT support about problems.
Lost revenues due to malfunction of computer equipment or website advertising .
No email.
Extra services billed by network maintenance companies per hour for "repair jobs".

There is another way however. By planning your computer needs overall and paying attention to avoiding short term deals with a sting in the tail. By getting professional service levels rather than wasting hours per year of your own valuable time.

Market Research: estate agency customers, visitors and competitors

2008-03-17T07:07:00.000-07:00

Research is essential to understanding the needs, wants and behaviour of estate agency web site visitors and online customers.

A successful web estate agency must attract the interest of prospective customers, then acquire and retain them. Revenue growth is driven by new customers and existing customers' lettings revenues or repeat sales commissions

Knowing your customers, your visitors and your markets is the key to a successful web business strategy and to fine tuning your web site for improved results.

The way to obtain this knowledge is through market research.

For a web business, market research may not be as expensive as it appears as, for example, a wealth of information about site visitor behaviour is buried in your server logs and there are a number of reasonably priced software packages which provide comprehensive analyses.

In addition, information about customers and prospective customers can be easily and inexpensively be obtained by using your own databases and or readily available online research. obtain the most cost effective market research that suits your budget

A fast, thorough examination and assessment of your real estate agency and its sphere of operations to determine exactly what is needed to reach the objectives set.

interpret the results of your market research
determine the key sales drivers for your web site
use market research to fine tune your web site advertising for increased visitor and customer satisfaction rates
use research to fine tune your site for improved sales performance
improve your real world and internet marketing plan and achieve better web site ROI
cost effectively better measure the results of sales campaigns
determine key characteristics of top customers
compare the performance of your site against your competitors internet advertising
compare online advertising campaigns to determine which was more effective