Friday, August 1, 2008

Estate Agents Marketing

The websites your estate agency is represented on are now the place to make that important first impression, be it Google, Yahoo and MSN or RightMove, FindaProperty and PrimeLocation.

From these sites, potential vendors and landlords follow links to the estate agent’s own web site.

So as market conditions worsen it is important that your own site is up to speed, easy to find, easy to use and provides all the information required for the potential customer to utilise the services you are offering.

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Tuesday, June 17, 2008

Estate Agents Embrace Internet Marketing

The most difficult question of all; how can an estate agent actually make more money from using Internet marketing and the opportunities it presents?

By harmonising and utilising the full suite of technologies at their disposal the savvy estate agent is finding that cost savings, brand awareness, perception of service and speed are winning new instructions day by day.

Internet Marketing is a huge bundle of potential goldmines and minefields. Knowing your way through this and which technologies will give you real benefit is the key.

By passing on savings and adding value, the estate agents business transaction can be made more profitable more often from more client work.

Internet Marketing may not make you millions overnight but that doesn't mean the Internet can't make your fortune.

It needs to be used correctly without the guesswork of the boom years.

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