Marketing For Estate Agents, Letting Agents, Surveyors & Solicitors

Today's estate agents, letting agents, surveyors and property solicitors need to learn the best techniques for capturing property sales leads, following up with prospects and converting them into customers. The problem with traditional estate agency advertising is you never know how successful it is.

Traditional real estate marketing, such as direct mail, magazine ads, classifieds, television and radio spots can all be useful. But what of internet marketing, keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and interactive features?

Let's face it, your estate agency advertising either generates leads and helps you close property deals and transactions or it doesn't. And if it doesn't generate income, it doesn't do you any good. Although so many estate agents are already are on the Internet, a vast majority of advertising web sites don't bring any results.

The Search and Submit real estate marketing method, however, deals only in results. You can accurately measure your cost per lead, cost per appointment, and cost per closed transaction. You know exactly which advertising works and which advertising doesn't.

Marketing For Estate & Letting Agents

Anyone considering new technology must consider the impact of training on their staff.

Will they be receiving internet marketing training ?
Will they even understand what they are doing?

Failure to train is responsible for more wasted time and needless support costs than any other factor.

If your staff can't answer these questions they are going to appear ignorant in front of your newly technologically enfranchised buyers and sellers.