Search Engine Positioning - UK Property Portals - Estate Agency Websites

Estate agents need to consider getting as many pages related to property and their location positioned on the search engines as possible and should make sure each of these pages is targeted to appear on the front page of Google. That is exactly where the property portals customers begin their search.

Search engines exist to serve their customers the information they require. If your Estate Agency ans properties are not listed, they can not help you. If you are using one of the commercial house search facilities such as Find a Property, Prime Location, Right Move etc. ensure that your property details are optimised for Google. The bottom line is that if your properties, services or financial products are not available on the front page of Google you may lose the sale or instruction, either to a competitor or because the buying impulse is lost.

We have independently reviewed all the current crop of service providers and we can give impartial advice on which (if any) would be best for your operation

Pros and Cons

The idea is simple. One site collects all the UK's properties for sale and for let and arranges them in a database. Users can search for the property of their dreams in seconds without having to trawl a mass of individual sites. Then they can click through to the Agent who has instructions on that property and make the necessary arrangements.

The Reality

There are almost as many databases as individual Estate Agents. The public can't stand this.
All are slow and based on decrepit technologies. Many sites are simply lists, with little or no searching possible. Many sites don't display pictures of the properties, making comparison impossible. There is no vetting of Agents within the sites. You could find yourself next to some very shady operations. Almost all the facilities are vastly overpriced.

The Benefits

Some sites will drive some (but not much) traffic to your site.