Search engine marketing for estate agents

Estate agents now more than ever need to be making sure they get maximum return on their advertising and marketing budgets.

Search Engine Marketing, or SEM, is a form of Internet Marketing that seeks to promote websites by increasing their visibility in the Search Engine results pages (SERPs) and has a proven ROI (Return on Investment).

There are no quick fixes or magic solutions to getting property buyers to your site.

To get the highest possible search engine rankings on property searches within your location, a little thought goes a long way. .

• Make sure that your site is search engine friendly, using the correct keywords, meta-tags and layout. Keyword all pages individually to cover search engine results relevant to your location and industry
  
• Make sure you have good quality content to justify a high ranking. Source and insert copy relevant to the sections and locations that you cover, Relocation, Residential Sales, Lettings, Property Management.
  
• Wait for the search engine results and amend keywords to optimise positioning on the more competitive searches for more search engine traffic