• Home
• Estate Agency Marketing
• Free Classified Ads
• Submit Press Release
• Submit Links
• Blog
• Contacts

EMAIL MARKETING FOR REAL ESTATE AGENTS

Combining high quality design and copywriting skills with a unique delivery system, Search and Submit can provide a comprehensive total property email or estate agents newsletter service managing the process from original design to final broadcast. This will enable you to communicate efficiently, consistently and cost effectively with your target audience giving relevant information and generating property sales leads.

What email marketing can do for estate agents?

The property email or estate agents newsletter marketing service can be tailored precisely to your needs, handling as little or as much of the process you require in each issue, whether it is daily, weekly or monthly. For example, you may wish to supply your own copy and Search and Submit simply design, layout and broadcast the publication.

If you are still unsure of the benefits, why not sample the effectiveness of the service with a limited test campaign or click here to review the benefits of property email or estate agents newsletter.

Template design

Design and development of the initial property email or estate agents newsletter to dovetail with your website style including branding, layout and typographic style, development of article headlines, special features, configuration of links and tracking.

Propose content

Through regular reviews of competitor websites, industry websites and magazines, news stories, internal case studies etc, Search and Submit will present monthly recommendations of proposed property email or estate agents newsletter content, including a brief synopsis of each story and recommended links.

Depending upon the nature of the news items we will plan a features strategy.

Research & copywriting

From the approved content list where applicable, Search and Submit will conduct additional research, gathering third party information, conducting interviews, attaining quotes and opinions to assist in copywriting. From the research Search and Submit will write both the introduction to be included in the property email or estate agents newsletter together with the full story to be held on the website which will be emailed to you for approval utilising our online approval system before ‘going live’ on the website.

Design

From the approved copy, using the template design Search and Submit will produce the final issue of the property email or estate agents newsletter and make ready news content on the website prior to publication including layout, typesetting and typography, generation of graphic content, illustrations and use of photography as required, issuing you with a preview email for approval.

Emailing

From final approval, using our unique delivery system, Search and Submit will first test the email to ensure that links are correct, test the database to ensure that the email addresses are valid reducing the number of bounced emails and finally, once all of the tests are complete, we deliver property emails or estate agents newsletters to your subscriber database.

Plain text and HTML format

Because Only 70% of email software has the ability to receive graphic (HTML) emails, the property email or estate agents newsletter will be set-up and delivered simultaneously in both Plain Text format and HTML format, automatically detecting which version each recipient has the ability to receive. Where possible the HTML version is delivered.

We are also able to produce flash animated and more interactive versions, however a verification process is required at the subscription level to ensure that recipients have the ability to receive this format.

Tracking and Reports

Search and Submit have developed a comprehensive tracking system which, once the property email or estate agents newsletter has been published, can not only record each response/click trough to the website but, will also log the details of all responses against each subscriber for every issue.

Because the responses are tracked instantly you can, via a secure online admin system, have real time access to reports and statistics including:

Summary report

A general summary report giving an overview of quantity of responses/clickthroughs and to which stories – giving an important insight into which stories are popular and helping to refine future content to maximise clickthroughs.

Clickthroughs by link

From the summary report, selecting a particular link will display a full report detailing each recipient who clicked that link and how often.

Clickthroughs by respondent

In addition to the responses by link report, selecting to view clickthroughs by respondent will display details of each recipient together with each of the links they clicked and how often.

Contact profile

Because each response to every property email or estate agents newsletter is stored in a database and logged against each respective prospect or customer, we are able to generate profiles of each contact after each mailing. When this is combined with information about which items they downloaded and mail pieces they responded to, it allows us to build a detailed profile of every customer's interests in your company’s products and services. This helps us to refine future issues or personalise subsequent marketing material.

In addition to the above reports our system can be set to automatically send real-time notification via email each time any recipient clicks a link on the property email or estate agents newsletter, giving details of which link has been clicked together with the recipient's contact details etc. When used in conjunction with our online tracking system this real time information can be used to make an informed and perfectly timed sales follow-up.