Top real estate search engine optimisation: Keywords & Meta Tags
As specialists in search engine marketing, we design, build, service and optimise websites that demand a high profile on the Internet. We produce advertising websites that meet all search engine optimisation 'best practice' criteriaOptimising Web Sites: Start with the Title
Titles help users quickly grasp the site’s purpose. Good titles use descriptive, relevant keywords in the title for search purposes, making it easy for users to find your site. If the title doesn’t reflect the contents of the page, a user may not bother to revisit your site.
Most search engines search by the title displayed at the top of the browser window; the same title that will appear in the user’s bookmark. In the HTML code, the title is listed between the title tags, as shown here:
<TITLE>London Marketing Agency</TITLE>
If you use frames—which best practice discourages for design and disability reasons—make sure that all of the subordinate pages within the frames format also have titles. When search engines search individual pages, subordinate pages may be logged in the results, in addition to your main page.
Web Site Optimisation: Use META Tags
In addition to title and keyword searches, many search engines target META tags placed within the HTML code. META tags are not visible to the user. Therefore, you can code several types of META tags within the HTML to make the website more searchable; you can use description tags, keyword tags, and many more options.
Search engines index the entire page, regardless of whether descriptions or keywords are included in the <META> tags. The words in the <META> tags are indexed along with the rest of the document.
Optimisation Tips: Make META Tags Descriptive
Some search engines use META tags as the source for the page description that accompanies the URL in the search results. Construct the description carefully. It should get the searcher’s attention as well as describe the page. Use several of the most important keywords in the description and keep the description short. Some search engines will not accept descriptions that exceed 25 words.
To create a description for a web page, use the<META> tag within the <HEAD> element. The basic syntax is:
<META name="description" content="marketing agency based in London">
Do not use HTML tags within the description or content part of the META tag.
The tag would be used in the HTML at the top of the web page in this manner:
<HEAD>
<TITLE>London Marketing Agency</TITLE>
<META name="description" content=" Marketing agency based in London">
</HEAD>The information from the tags would be displayed in the search engine results as shown here:
London marketing Agency
Marketing agency based in LondonOptimise Keyword META Tags
The search engine uses information in the META tags when it indexes the page. Using the <META> tag to add keywords to a page provides additional information about a page without interfering with the readability of the text.
Specifying keywords:
A second <META> tag can be used within the <HEAD> tag to specify keyword phrases that further describe the web page. The basic syntax is:
<META name="keywords" content="marketing agency London,London marketing agency, marketing agency London, marketing agency in London,marketing agency, London, website, London marketing , agency, website, marketing agencies, marketing agents London, internet, marketing agency">
If paired with a description tag, the HTML at the top of the page might look like:
<HEAD>
<TITLE>London marketing Agency</TITLE>
<META name="description" content="marketing agency based in London.">
<META name="keywords" content="marketing agency London,London marketing agency, marketing agency London, marketing agency in London,marketing agency, London, website, London marketing , agency, website, marketing agencies, marketing agents London, internet, marketing agency">
</HEAD>Optimisation Tip: Use Robots META Tags
If you want to prevent a search engine from indexing a single page or pages of your site, place the Robots META tag in the HEAD tag of a page to deflect the robot or spider. The syntax for this tag is:
<HEAD>
<META NAME="ROBOTS" CONTENT="INDEX, FOLLOW">
</HEAD>
Not all search engines support the Robots META tag. Until the tag is more widely supported, you may have to restrict indexing of your site by another means.
All About META Tags
Additional META tags that provide more information about a website can be added as necessary. An industry consortium called the Dublin Core Metadata Initiative has developed a 15-element metadata set to facilitate the discovery of electronic resources by digital libraries, researchers, other agencies or specialized communities. Several of the Dublin Core elements are worth considering:
Creator (or Author): An entity primarily responsible for creating the content of the resource
Publisher: An entity responsible for making the resource available
Date: A date associated with an event in the life cycle of the resource
Rights: Information about rights held in and over the resource
More information and example on the Dublin Core Element Set is available at http://purl.oclc.org/dc/.
Estate Agents Marketing
Internet marketing covers a wide range of activities and solutions,
which as a general rule appear on screen.
Search and Submit is committed to extending the boundaries of on screen
solutions whilst producing practical sensible solutions that meet our
clients’ needs.
ESTATE AGENTS
WEBSITE DESIGN
REAL ESTATE AGENTS CD CREATION
REAL ESTATE STREAMING MEDIA
REAL ESTATE BROADBAND DESIGN
REAL ESTATE MOVIES AND VIDEOS
ONLINE REAL ESTATE ADVERTISING
REAL ESTATE PRESENTATIONS
REAL ESTATE 3D ANIMATION
REAL ESTATE EMAIL MARKETING
Advertising & Promotion Strategy
Search & Submit offers a range of estate agents marketing opportunities.
The ultimate goal of every real estate agents website is to be included
in the top 10 search results for property
related searches relative to their location. We advise our clients
to focus on the information conveyed by their pages as well as the appearance.
MARKETING
RESEARCH AND EVALUATION
MARKETING
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AND PRODUCTION
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GENERATION
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