Marketing For Estate & Letting Agents, Surveyors & Solicitors

Today's estate agents, letting agents, surveyors and property solicitors need to learn the best techniques for capturing property sales leads, following up with prospects and converting them into customers. The problem with traditional estate agency advertising is you never know how successful it is.

"Half the money I spend on estate agency advertising is wasted, and the trouble is I don't know which half."

Traditional real estate marketing, such as direct mail, magazine ads, classifieds, television and radio spots can all be useful. But what of internet marketing, keyword and meta tag strategies, newsgroup and mailing list postings, banner advertising, reciprocal links, online promotions, content positioning, online image development, email strategies and interactive features?