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Search Engine Marketing Results and Statistical Analysis

It's not enough to simply design your web site, have it optimised for the search engines and expect it to continually rank well.

Professional analysis of your web marketing results and statistics and a regular search engine optimisation maintenance service plan will ensure that your site will continue to increase in its rankings, attract more visitors and make more sales.

If left alone, you may soon lose the business your web site initially generated. Monthly analysis of your website marketing results ensures that we can respond to the actions of the search engines and your competitors to overthrow your top listings.

Promotion functions just as it would in the conventional business world. Its all about getting noticed and making beneficial deals. Analysis of website traffic statistics is the basis for enhancing your site and its products and services. Statistical analysis also provides vital feedback from customers on how your site is performing or is being perceived.

What is included in the Search and Submit analysis and maintenance service plan

Web marketing is is an increasingly specialised task and cannot be done effectively using simple graphical web design and automated search engine submission or registration services alone. Our marketing packages use a variety of techniques to encourage long term search engine promotion of sites and businesses. No other methods will yield any sort of result. The days of simply re-registering sites for instant visits by large numbers of people are long gone.

1. Monitor search engine rankings - there will be many fluctuations in your search engine rankings. This may be due to search engines changing their ranking formulas, or competitors trying to get ahead of you. More sites are added to the web each day so you need to monitor your search engine rankings to be competitive. We create monthly ranking reports on where your site is currently ranked for each of the major search engines.

2. Traffic Tracking - it's essential to know where most of your traffic is coming from so you can make adjustments to your marketing strategies. For example if most of your traffic is coming from one particular page, you may want to place your best products on that page to get more sales. We analyse your site statistics (if they are available form your web host) to check how much traffic you are receiving, where is it coming from and what keywords are being used to find your site.

3. Keyword research - web sites are being added to the web every day, therefore keywords that once got high rankings may no longer work. You may have high search engine positions for your most important keyword phrases but if you are not receiving any traffic from those phrases, you will need to evaluate the keywords that you have used. Attaining a number 1 ranking for keywords that no one will search for, will not increase your traffic.

Researching new keywords is essential to maintain good rankings. We analyse the current keywords used on your site and research and add new ones. Once the keywords have been chosen, the content should be updated to reflect them. This may include subtle changes to the meta tags, page titles and text headings; or it could involve adding additional sections to the site, rewriting content and reorganizing the web site's structure. It all depends on the specific requirements of the site and market.

4. Competitive analysis - an integral part of search engine optimization is determining what keywords your competitors are using. I analyze where your competitors are currently ranked for the same keywords you are using for your web pages. We also check how many competitors you have for each of the major search engines. If there are too many competitors for a particular keyword it may be better to use less competitive keywords for your web pages or use them in conjunction with the most popular ones.

We will also analyse the link popularity of your competitors to determine how many incoming links they have and what the quality of those links are. You should not link to unrelated sites and ideally link to sites that already attract a lot of traffic.

5. Adding fresh content - web sites that continuously update and/or expand their content, usually experience higher rankings than stagnant web sites. New keywords should first be researched before adding new content. This will help boost your traffic and rankings because visitors will have more ways to land on your site based on the keywords they entered in the search engines. One great way to achieve this is to add new articles to your site on a regular basis.

6. Web copy analysis - getting a lot of traffic to your site does not guarantee sales. It primarily depends on how effective your web copy is. You want to convert visitors into sales. We analyse how your web copy is structured on the page, what words you use, if it is written for your visitors plus check it for spelling and grammatical errors.

7. Boost link popularity - this refers to the amount of other quality web sites that have links pointing back to yours. The more quality links there are, the better you will rank on the major search engines. We extensively research other sites related to yours and add or exchange links with them. This may require a links / resources page to be added to your site. For enterprise level projects we can create your own industry or market specific search engine.

8. Tweaking web site structure and navigation - if visitors are having a difficult time navigating your site, reading the content or experience broken links, then I will repair or tweak the site to make it more suitable for your visitors.

Conclusion - your web site should be an integral part of your business plan. It may be the first view your visitors have of your business. You therefore should update and maintain it regularly so your visitors will want to revisit and keep doing business with you.

Free Web Site Performance Analysis

Realise your Internet investment and let our experts give you an in-depth analysis of your site. Our agency emphasises the elements you need to get a higher listings in the major search engines and to create a fully customer orientated environment.

An expert member of our team will visit your website and compose a comprehensive report covering all the major areas that affect the way your website is examined by the top search engines and the ways that potential customers may view your site.

The more content we can publish on your behalf the more key words you can use to be successful on more specific searches.

This highly targeted traffic in turn has the potential to create more leads and sales for your company. You may lose the opportunity to gain some control over this valuable online route to market with a purely graphical representation of your business.

We look at meta-tags, HTML code, content, fonts, functionality and many other aspects that will help you optimise your web-site.

We can offer you the benefit of our years of experience, we can make the difference and keep your web-site in front of you and your competitors potential clients. We can also offer to implement any of the recommendations from the report.

Stop trying to keep pace with bewildering developments and let us help you get:

More instructions!
More sales!
More traffic!
More repeat business, keep them coming back!
More help and advice!

After consulting with you (the client), and thoroughly reviewing the site, we will recommend design and technical modifications. The key to this project is determining the most productive keywords/categories, building optimised supplemental pages around them, evaluating results, then refining and resubmitting periodically. We believe this focused, ongoing approach will be the most effective.

We offer a fully managed solution that makes sure your website can be found by people looking for your services. Search engines are easy to use and consumers use specific search terms to find what they are looking for.