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best practice real estate marketing, real estate search engine marketing

We produce search engine optimised websites that meet all search engine 'best practice' criteria.

We do NOT use "doorway pages", "trickery" or "spamming techniques". We work with you to optimise your web site content.. Only then will you find that search engine friendly sites stays in the top ten long-term.

Be warned that the search engine may consider some techniques as attempts to stuff a page with too many keywords and may ban your website and domain name.

Getting listed on the first page of search engines

Some search engines will alphabetise their lists. If another competing site uses the same keywords, one way to get to the top of the list is to start the title with an "A". For example, the title "UK advertising agencies" can be changed to "Advertising Agencies UK" which alphabetically put the title at the beginning of a search. Avoid using a single "A" since some search engines do not consider single characters when searching. Numbers are also good. Sometimes numbers are indexed before alphabetical listings.

Using the most-searched key words

Be aware of what words are searched most often and try to include some of them as keywords. For example, by using the title "Advertising Agencies in London, UK" instead of just "Advertising Agencies UK" the page would be returned on on 'advertising agencies' and ' UK' searches

Avoid Repeating Search Terms

One trick of the trade is to use the same term repeatedly. However this trick can undermine your search goals. Cramming a page with the same search term. Some search engines adopt a zero-tolerance policy for filling a web page with keywords that are repeated page after page; these engines reject the term if repeated too often.

Do Not Use "Invisible" Keywords

Using invisible keyword is a technique that fraudulently increases the relevancy percentage used by search engines to put a page at the top of their list. Inserting invisible keywords where the font color of the keywords matches the backgroundis one of the best ways to get your domain banned

Keywords in Images

You can use keywords to name your images to create better search results. When inserting an image into a document, you have an option to add text that will show if the image isn’t displayed. In some HTML authoring programs this is called an alternate or ALT tag description. The information in ALT tags can be read by the screen reader software used by the visually impaired, and can provide useful information about the images. (Again some search engines will consider this method stuffing a page with keywords.)